Welcome! Shana here...
Professional Summary
As a Google, Meta, and HubSpot-certified digital marketing specialist, I combine technical learning with practical execution to drive online growth. My work focuses on three pillars:
Technical SEO Foundations: Conducting comprehensive site audits, optimizing page speed, and improving crawlability using Screaming Frog and Google Search Console
Data-Backed Decisions: Leveraging Google Analytics 4 and Tag Manager to track performance and identify optimization opportunities
Cross-Functional Collaboration: Working with developers to implement technical improvements through my working knowledge of HTML/CSS
What sets my approach apart is a dual focus on continuous learning and measurable results. While early in my career, I bring:
✓ Fresh perspective on evolving SEO best practices
✓ Rigorous attention to technical details
✓ Passion for turning analytics insights into actionable steps
Currently seeking roles where I can contribute my certification-backed knowledge while growing under experienced mentors.
What Makes Me a Good Fit
As an aspiring digital marketing professional with a strong interest in SEO, content strategy, and analytics. I’m actively building real-world skills through hands-on projects and certifications, and I’m excited to contribute, learn, and grow in a dynamic team environment.
Eager to Learn & Grow
I’m building a strong foundation in SEO, Google Analytics, and campaign planning using tools like Google Tag Manager, Screaming Frog, and SEMrush. I’m always ready to take on new challenges and sharpen my skills.
Team-Oriented Mindset
I enjoy collaborating with others, sharing ideas, and learning from feedback. I believe great results come from clear communication and a willingness to adapt and improve.
Goal-Driven Approach
While I’m still growing, I focus on setting clear goals, staying consistent, and learning from each project. I’m committed to delivering value while continuing to upskill in this fast-evolving field.
My Experience
A journey through my professional skills
Exploring Digital Marketing, One Project at a Time
I’m a Google, Meta, and HubSpot-certified digital marketer building hands-on experience through real-world projects.
My approach: learn by doing, measure everything, and iterate relentlessly.
Here’s a snapshot of my journey so far:
- 💼 Digital Marketing Associate Intern | Rsquare Web Studio Pvt. Ltd. | Jun 2024 – Dec 2024
• Managed end-to-end Google Ads (Search) campaigns for B2B clients: keyword research, ad copy, and negative keyword refinement
• Executed social media strategy across Instagram and Facebook using Metricool, optimising posting schedules based on engagement analytics
• Built performance dashboards in GA4 + Looker Studio to translate data into actionable client recommendations
• Implemented Local SEO optimisations for a Canadian general contractor: Google Business Profile management + location-specific keyword targeting
• Collaborated with design teams to create on-brand ad creatives and social assets for international clients - 🛍 Shopify SEO Audit | Kalakriti E-commerce Store
• Conducted a comprehensive technical + content SEO audit
• Identified opportunities to improve crawlability, page speed, and keyword targeting
• Delivered a prioritised action plan to enhance search visibility and conversion potential - 🧭 SEO Content Intern | Travel Agency (2023)
• Wrote keyword-optimised blog content aligned with search intent and user journey stages
• Gained foundational experience in on-page SEO, content structure, and performance tracking - 🧩 Personal Portfolio Project | wheat-lyrebird-903485.hostingersite.com
• Built and optimised a personal website as a living lab for SEO, analytics, and conversion testing
• Implemented GA4 + Tag Manager for behavior tracking; created Looker Studio dashboards for performance insights
• Experimented with social content planning, email automation (Mailchimp), and A/B testing frameworks
🌱 My mindset: Great marketing lives at the intersection of curiosity, craft, and measurement. I bring fresh eyes to evolving algorithms, rigorous attention to detail, and a commitment to turning insights into action.
Currently open to junior/associate roles where I can contribute + grow. Let’s build something measurable together.
Skills & Certifications
Digital Marketing Skills Backed by Real Projects & Certifications
With a commitment to continuous learning and improvement, I hold various certifications that strengthen my skills in digital marketing. Here’s a quick look at my strongest skills:
Search Engine Optimization (SEO)
Hands-on experience in audits, keyword strategy, and optimizing content for visibility.
Social Media Marketing
Certified by Meta — created content calendars and engagement strategies as part of live projects.
Website Performance & Analytics
Experience with GA4, Looker Studio, and Google Tag Manager to track user behavior and performance.
Search Engine Marketing (SEM)
Hands-on experience in conducting audits, developing keyword strategies, and optimizing campaigns to enhance online visibility and drive targeted traffic.